:root{
  --paper:#f6f3ed;
  --paper-light:#fbfaf7;
  --ink:#171717;
  --muted:#706c66;
  --red:#a52f2b;
  --red-dark:#7d211f;
  --line:#d9d2c8;
  --dark:#171817;
  --green:#728965;
  --max:1220px;
}

/* RESET */

*{
  box-sizing:border-box;
}

html{
  scroll-behavior:smooth;
  scroll-padding-top:90px;
}

body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:Arial,"Helvetica Neue",Helvetica,sans-serif;
  line-height:1.65;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}

img{
  display:block;
  max-width:100%;
}

a{
  color:inherit;
  text-decoration:none;
}

button,
a{
  -webkit-tap-highlight-color:transparent;
}

.wrap{
  width:min(calc(100% - 48px),var(--max));
  margin-inline:auto;
}

/* TYPOGRAPHIE */

h1,
h2,
h3{
  margin-top:0;
  font-family:Georgia,"Times New Roman",serif;
  font-weight:400;
  letter-spacing:-.035em;
}

h1{
  max-width:850px;
  margin-bottom:30px;
  font-size:clamp(3.3rem,7vw,6.4rem);
  line-height:.98;
}

h2{
  margin-bottom:24px;
  font-size:clamp(2.4rem,4.6vw,4.3rem);
  line-height:1.04;
}

h3{
  margin-bottom:14px;
  font-size:clamp(1.5rem,2.5vw,2.1rem);
  line-height:1.15;
}

p{
  margin-top:0;
}

.lead{
  max-width:760px;
  font-size:clamp(1.05rem,1.4vw,1.22rem);
}

.eyebrow{
  margin-bottom:15px;
  color:var(--red);
  font-size:.72rem;
  font-weight:800;
  letter-spacing:.09em;
  text-transform:uppercase;
}

.rule{
  width:38px;
  height:2px;
  margin:22px 0;
  background:var(--red);
}

/* HEADER */

.site-header{
  position:sticky;
  top:0;
  z-index:100;
  border-bottom:1px solid rgba(0,0,0,.06);
  background:rgba(246,243,237,.96);
  backdrop-filter:blur(14px);
}

.header-inner{
  min-height:78px;
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:30px;
}

.brand{
  white-space:nowrap;
  font-family:Arial,"Helvetica Neue",Helvetica,sans-serif;
  font-size:clamp(1.18rem,2vw,1.55rem);
  font-weight:900;
  letter-spacing:-.055em;
  line-height:1;
}

.brand-sell{
  color:var(--red);
}

.brand sup{
  margin-left:2px;
  font-size:.3em;
  vertical-align:top;
  letter-spacing:0;
}

.desktop-nav{
  display:flex;
  align-items:center;
  gap:27px;
  font-size:.69rem;
  font-weight:800;
  letter-spacing:.035em;
  text-transform:uppercase;
}

.desktop-nav a{
  padding-block:10px;
}

.desktop-nav a:hover,
.lang-switch a:hover{
  color:var(--red);
}

.lang-switch{
  display:flex;
  align-items:center;
  gap:7px;
  margin-left:8px;
}

.lang-switch span{
  opacity:.35;
}

.lang-switch .active{
  color:var(--red);
}

.mobile-menu{
  display:none;
}

.mobile-menu summary{
  cursor:pointer;
  list-style:none;
  font-size:.75rem;
  font-weight:800;
  text-transform:uppercase;
}

.mobile-menu summary::-webkit-details-marker{
  display:none;
}

.mobile-panel{
  position:absolute;
  left:0;
  right:0;
  top:78px;
  padding:24px;
  border-top:1px solid var(--line);
  background:var(--paper);
  box-shadow:0 18px 40px rgba(0,0,0,.08);
}

.mobile-panel a{
  display:block;
  padding:10px 0;
  font-weight:700;
}

/* BOUTONS */

.cta{
  display:inline-flex;
  min-height:46px;
  align-items:center;
  justify-content:center;
  gap:14px;
  margin-top:18px;
  padding:12px 18px;
  border:1px solid var(--red);
  color:var(--red);
  font-size:.7rem;
  font-weight:800;
  letter-spacing:.045em;
  text-transform:uppercase;
  transition:
    background .2s,
    color .2s,
    transform .2s;
}

.cta:hover{
  color:#fff;
  background:var(--red);
  transform:translateY(-1px);
}

/* HERO */

.hero{
  min-height:720px;
  padding:95px 0 105px;
  display:flex;
  align-items:center;
}

.hero-grid{
  display:grid;
  grid-template-columns:1.08fr .92fr;
  gap:72px;
  align-items:center;
}

.hero-subtitle{
  max-width:720px;
  margin-bottom:18px;
  color:var(--red);
  font-family:Georgia,"Times New Roman",serif;
  font-size:clamp(1.45rem,2.4vw,2.15rem);
  line-height:1.22;
}

/* VISUEL HERO */

.question-visual{
  position:relative;
  min-height:515px;
  overflow:hidden;
  padding:54px;
  border-radius:3px;
  background:
    radial-gradient(circle at 75% 25%,rgba(165,47,43,.33),transparent 28%),
    radial-gradient(circle at 20% 82%,rgba(255,255,255,.08),transparent 30%),
    #181918;
  color:#fff;
  box-shadow:0 24px 55px rgba(0,0,0,.15);
}

.question-visual::before{
  position:absolute;
  right:-100px;
  top:-110px;
  width:390px;
  height:390px;
  border:1px solid rgba(255,255,255,.08);
  border-radius:50%;
  box-shadow:
    0 0 0 45px rgba(255,255,255,.025),
    0 0 0 90px rgba(255,255,255,.02),
    0 0 0 135px rgba(255,255,255,.015);
  content:"";
}

.question-kicker{
  position:relative;
  z-index:2;
  color:#d27570;
  font-size:.7rem;
  font-weight:800;
  letter-spacing:.12em;
  text-transform:uppercase;
}

.question-main{
  position:relative;
  z-index:2;
  max-width:440px;
  margin:38px 0 40px;
  font-family:Georgia,"Times New Roman",serif;
  font-size:clamp(2.25rem,4vw,4rem);
  line-height:1.04;
}

.question-main strong{
  color:#d65d55;
  font-weight:400;
}

.question-tags{
  position:relative;
  z-index:2;
  display:flex;
  flex-wrap:wrap;
  gap:9px;
}

.question-tags span{
  padding:8px 11px;
  border:1px solid rgba(255,255,255,.22);
  border-radius:999px;
  color:#dadad6;
  font-size:.72rem;
}

/* SECTIONS GÉNÉRALES */

section{
  padding:105px 0;
}

/* ORGANIGRAMME */

.organigramme{
  background:var(--paper-light);
}

.organigramme-grid{
  display:grid;
  grid-template-columns:.72fr 1.28fr;
  gap:85px;
  align-items:center;
}

.functions{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:26px 20px;
}

.function{
  text-align:center;
}

.icon-circle{
  width:78px;
  height:78px;
  margin:0 auto 12px;
  display:grid;
  place-items:center;
  border:1px solid #9b948a;
  border-radius:50%;
  color:var(--ink);
  transition:
    transform .2s,
    border-color .2s,
    color .2s;
}

.function:hover .icon-circle{
  color:var(--red);
  border-color:var(--red);
  transform:translateY(-3px);
}

.icon-circle svg{
  width:30px;
  height:30px;
  fill:none;
  stroke:currentColor;
  stroke-width:1.65;
  stroke-linecap:round;
  stroke-linejoin:round;
}

.function strong{
  display:block;
  font-size:.66rem;
  letter-spacing:.03em;
  text-transform:uppercase;
}

.decision{
  margin-top:38px;
  padding-top:30px;
  border-top:1px solid #9e978f;
  text-align:center;
  font-family:Georgia,"Times New Roman",serif;
  font-size:1.55rem;
}

.decision strong{
  display:block;
  margin-top:6px;
  color:var(--red);
  font-family:Arial,sans-serif;
  font-size:.88rem;
  letter-spacing:.05em;
  text-transform:uppercase;
}

/* DOCTRINE */

.doctrine{
  padding:135px 0;
  text-align:center;
}

.doctrine h2{
  max-width:950px;
  margin-inline:auto;
}

.doctrine p{
  max-width:780px;
  margin-inline:auto;
}

/* JAUGE */

.gauge-section{
  background:
    radial-gradient(circle at 77% 22%,#292b29,transparent 40%),
    var(--dark);
  color:#fff;
}

.gauge-grid{
  display:grid;
  grid-template-columns:.82fr 1.18fr;
  gap:75px;
  align-items:center;
}

.gauge-copy p{
  color:#d1d2ce;
}

.gauge-visual{
  display:flex;
  flex-direction:column;
  align-items:center;
  justify-content:center;
  padding:20px 10px 10px;
}

.gauge-events{
  width:min(520px,100%);
  margin-bottom:18px;
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:12px;
  font-size:.75rem;
}

.gauge-events span{
  color:#c8c8c4;
  text-align:center;
}

.gauge-events .up{
  color:#93aa7e;
}

.gauge-events .down{
  color:#e76854;
}

.gauge-arc{
  position:relative;
  width:min(520px,100%);
  aspect-ratio:2 / 1;
  overflow:hidden;
}

.gauge-arc::before{
  content:"";
  position:absolute;
  width:100%;
  aspect-ratio:1 / 1;
  left:0;
  top:0;
  border-radius:50%;
  background:
    conic-gradient(
      from 270deg,
      #d84328 0deg,
      #ed7823 45deg,
      #e4aa35 85deg,
      #8c9b61 130deg,
      #5e816d 180deg,
      transparent 180deg
    );
}

.gauge-arc::after{
  content:"";
  position:absolute;
  width:72%;
  aspect-ratio:1 / 1;
  left:14%;
  top:28%;
  border-radius:50%;
  background:var(--dark);
}

.gauge-needle{
  position:absolute;
  z-index:4;
  width:34%;
  height:4px;
  left:50%;
  bottom:14%;
  transform-origin:left center;
  transform:rotate(-8deg);
  border-radius:999px;
  background:#fff;
}

.gauge-needle::after{
  content:"";
  position:absolute;
  right:-2px;
  top:50%;
  width:16px;
  height:16px;
  transform:translateY(-50%) rotate(45deg);
  background:#fff;
}

.gauge-needle::before{
  content:"";
  position:absolute;
  left:-10px;
  top:50%;
  width:20px;
  height:20px;
  transform:translateY(-50%);
  border-radius:50%;
  background:#fff;
}

.gauge-labels-arc{
  width:min(520px,100%);
  margin-top:-4px;
  display:flex;
  justify-content:space-between;
  font-size:.7rem;
  font-weight:800;
  letter-spacing:.07em;
  text-transform:uppercase;
}

.gauge-labels-arc span:first-child{
  color:#e65d48;
}

.gauge-labels-arc span:last-child{
  color:#8fa57b;
}

.gauge-note{
  max-width:620px;
  margin:28px auto 0;
  color:#ddd;
  text-align:center;
  font-family:Georgia,serif;
  font-size:1.15rem;
}

/* MANAGER */

.manager-grid{
  display:grid;
  grid-template-columns:.78fr 1.22fr;
  gap:90px;
  align-items:center;
}

.manager-map{
  position:relative;
  min-height:540px;
  padding:28px;
}

.manager-map::before{
  content:"";
  position:absolute;
  left:50%;
  top:28px;
  bottom:28px;
  width:1px;
  background:rgba(165,47,43,.18);
  transform:translateX(-50%);
  z-index:0;
}

.manager-map::after{
  content:"";
  position:absolute;
  left:28px;
  right:28px;
  top:50%;
  height:1px;
  background:rgba(165,47,43,.18);
  transform:translateY(-50%);
  z-index:0;
}

.manager-node{
  position:absolute;
  z-index:2;
  width:220px;
  min-height:56px;
  display:flex;
  align-items:center;
  justify-content:center;
  padding:16px 14px;
  border:1px solid var(--line);
  border-radius:3px;
  background:var(--paper);
  text-align:center;
  font-size:.7rem;
  font-weight:800;
  letter-spacing:.035em;
  text-transform:uppercase;
}

.manager-center{
  position:absolute;
  left:50%;
  top:50%;
  transform:translate(-50%,-50%);
  z-index:3;
  width:230px;
  height:230px;
  display:grid;
  place-items:center;
  padding:25px;
  border-radius:50%;
  background:var(--red);
  color:#fff;
  text-align:center;
  box-shadow:0 20px 45px rgba(165,47,43,.2);
}

.manager-center strong{
  max-width:150px;
  font-size:1.05rem;
  line-height:1.3;
}

.node-marketing{
  left:50%;
  top:18px;
  transform:translateX(-50%);
}

.node-communication{
  left:18px;
  top:50%;
  transform:translateY(-50%);
}

.node-commerce{
  right:18px;
  top:50%;
  transform:translateY(-50%);
}

.node-offre{
  left:18px;
  bottom:18px;
}

.node-produit{
  left:50%;
  bottom:18px;
  transform:translateX(-50%);
}

.node-experience{
  right:18px;
  bottom:18px;
}

/* AUTEUR */

.author{
  background:#ece6dc;
}

.author-grid{
  display:grid;
  grid-template-columns:380px 1fr;
  gap:72px;
  align-items:center;
}

.portrait{
  width:100%;
  max-width:380px;
  aspect-ratio:4 / 3;
  margin:0;
  overflow:hidden;
  background:#ddd;
}

.portrait img{
  width:100%;
  height:100%;
  object-fit:cover;
  object-position:center 24%;
}

.author blockquote{
  max-width:660px;
  margin:35px 0 0;
  padding-left:24px;
  border-left:2px solid var(--red);
  font-family:Georgia,"Times New Roman",serif;
  font-size:clamp(1.3rem,2.3vw,1.85rem);
  line-height:1.38;
}

/* FINAL */

.final{
  padding:135px 0;
  text-align:center;
}

.final h2{
  max-width:960px;
  margin-inline:auto;
}

.final-actions{
  margin-top:38px;
  display:flex;
  justify-content:center;
  flex-wrap:wrap;
  gap:12px;
}

/* FOOTER */

.site-footer{
  padding:65px 0 28px;
  background:#151615;
  color:#fff;
}

.footer-grid{
  display:grid;
  grid-template-columns:1.6fr repeat(4,1fr);
  gap:38px;
}

.site-footer h3{
  margin-bottom:14px;
  font-family:Arial,sans-serif;
  font-size:.72rem;
  font-weight:800;
  letter-spacing:.04em;
  text-transform:uppercase;
}

.site-footer p,
.site-footer a{
  color:#bcbcb8;
  font-size:.76rem;
}

.site-footer a{
  display:block;
  margin:6px 0;
}

.site-footer a:hover{
  color:#fff;
}

.footer-bottom{
  margin-top:48px;
  padding-top:20px;
  display:flex;
  justify-content:space-between;
  gap:20px;
  border-top:1px solid #383936;
  color:#858681;
  font-size:.68rem;
}

/* ACCESSIBILITÉ */

.skip-link{
  position:absolute;
  left:-9999px;
  top:auto;
}

.skip-link:focus{
  left:20px;
  top:20px;
  z-index:1000;
  padding:10px 15px;
  background:#fff;
  color:#000;
}

/* TABLETTE */

@media(max-width:1020px){

  .desktop-nav{
    display:none;
  }

  .mobile-menu{
    display:block;
  }

  .hero-grid,
  .organigramme-grid,
  .gauge-grid,
  .manager-grid,
  .author-grid{
    grid-template-columns:1fr;
  }

  .hero{
    min-height:auto;
    padding-top:70px;
  }

  .question-visual{
    min-height:430px;
  }

  .organigramme-grid,
  .gauge-grid,
  .manager-grid,
  .author-grid{
    gap:52px;
  }

  .footer-grid{
    grid-template-columns:1.5fr 1fr 1fr;
  }
}

/* MOBILE */

@media(max-width:760px){

  .wrap{
    width:min(calc(100% - 30px),var(--max));
  }

  .header-inner{
    min-height:68px;
  }

  .mobile-panel{
    top:68px;
  }

  .brand{
    font-size:1.18rem;
  }

  section{
    padding:76px 0;
  }

  .hero{
    min-height:0;
    padding:62px 0 74px;
  }

  h1{
    font-size:clamp(3rem,13vw,4.5rem);
  }

  h2{
    font-size:clamp(2.25rem,10vw,3.3rem);
  }

  .question-visual{
    min-height:390px;
    padding:36px 26px;
  }

  .question-main{
    font-size:clamp(2.1rem,9vw,3rem);
  }

  .functions{
    grid-template-columns:repeat(2,1fr);
  }

  /* JAUGE MOBILE */

  .gauge-grid{
    gap:46px;
  }

  .gauge-visual{
    padding:10px 0 0;
  }

  .gauge-events{
    width:100%;
    margin:0 0 26px;
    display:flex;
    flex-wrap:wrap;
    justify-content:center;
    gap:8px 14px;
    font-size:.68rem;
  }

  .gauge-events span{
    text-align:center;
  }

  .gauge-arc{
    width:88%;
    max-width:390px;
  }

  .gauge-labels-arc{
    width:88%;
    max-width:390px;
  }

  .gauge-note{
    max-width:330px;
    margin-top:26px;
    font-size:1.05rem;
    line-height:1.45;
  }

  /* MANAGER MOBILE */

  .manager-map{
    position:relative;
    width:100%;
    max-width:340px;
    height:390px;
    min-height:390px;
    margin:10px auto 0;
    padding:0;
  }

  .manager-map::before{
    content:"";
    position:absolute;
    z-index:0;
    left:50%;
    top:32px;
    bottom:32px;
    width:1px;
    background:rgba(165,47,43,.22);
    transform:translateX(-50%);
  }

  .manager-map::after{
    content:"";
    position:absolute;
    z-index:0;
    left:20px;
    right:20px;
    top:48%;
    height:1px;
    background:rgba(165,47,43,.22);
  }

  .manager-center{
    position:absolute;
    z-index:3;
    left:50%;
    top:48%;
    width:126px;
    height:126px;
    transform:translate(-50%,-50%);
    border-radius:50%;
  }

  .manager-center strong{
    max-width:102px;
    font-size:.72rem;
    line-height:1.22;
  }

  .manager-node{
    position:absolute;
    z-index:2;
    width:94px;
    min-height:42px;
    padding:8px 5px;
    background:var(--paper);
    font-size:.49rem;
    line-height:1.15;
  }

  .node-marketing{
    left:50%;
    top:0;
    transform:translateX(-50%);
  }

  .node-communication{
    left:0;
    top:48%;
    transform:translateY(-50%);
  }

  .node-commerce{
    right:0;
    top:48%;
    transform:translateY(-50%);
  }

  .node-offre{
    left:0;
    bottom:0;
  }

  .node-produit{
    left:50%;
    bottom:0;
    transform:translateX(-50%);
  }

  .node-experience{
    right:0;
    bottom:0;
  }

  /* PHOTO MOBILE */

  .author-grid{
    grid-template-columns:1fr;
    gap:38px;
  }

  .portrait{
    width:100%;
    max-width:none;
    aspect-ratio:1 / 1;
  }

  .portrait img{
    width:100%;
    height:100%;
    object-fit:cover;
    object-position:center 22%;
  }

  .footer-grid{
    grid-template-columns:1fr 1fr;
  }
}

/* PETITS MOBILES */

@media(max-width:480px){

  .wrap{
    width:min(calc(100% - 24px),var(--max));
  }

  .brand{
    font-size:1.05rem;
  }

  .mobile-menu summary{
    font-size:.7rem;
  }

  .functions{
    gap:22px 10px;
  }

  .icon-circle{
    width:68px;
    height:68px;
  }

  .manager-map{
    max-width:320px;
  }

  .manager-node{
    width:88px;
    font-size:.46rem;
  }

  .manager-center{
    width:118px;
    height:118px;
  }

  .manager-center strong{
    max-width:96px;
    font-size:.68rem;
  }

  .footer-grid{
    grid-template-columns:1fr;
  }

  .footer-bottom{
    flex-direction:column;
  }

  .cta{
    width:100%;
  }
}

/* RÉDUCTION DES ANIMATIONS */

@media(prefers-reduced-motion:reduce){

  html{
    scroll-behavior:auto;
  }

  *,
  *::before,
  *::after{
    transition:none!important;
    animation:none!important;
  }
}