Would you like to continue the conversation?
If Market[SELL]ing™, the Desire-to-Buy Gauge™ or the role of the Market[SELL]ing Manager resonates with a situation you are facing, you can write to me directly.
You do not need to have a fully formed request.
You may simply have discovered Market[SELL]ing™ and want to discuss it.
You may be questioning the Desire-to-Buy Gauge™, the way decisions are built, the frictions between marketing and sales, or the relevance of the Market[SELL]ing Manager role in your company.
Sometimes one good question is enough to start a worthwhile conversation.
To confront an idea with reality.
Market[SELL]ing™ grew from observing sales situations, decisions, hesitation, proof, promises and resistance.
Conversations are also a way to keep testing the concepts, refining the language and looking more closely at what actually happens on the buyer’s side.
I am less interested in recipes than in the mechanisms that make a decision possible.
Does a situation make you think about Market[SELL]ing™?
Market[SELL]ing™ continues to evolve through observation and real situations.
You can also discover the origin of this thinking and the path that led to it.